Mar 30, 2015

Internet Marketing Strategies - SEM

How to use Online Ads to bring quality leads to your website?

SEM - Search Engine Marketing is that part of Internet Marketing where you pay to the search engines to display YOUR ads when people searches for your business.

Since Google is the major search engine that people uses to search anything in the virtual world, let us see how using Google Ad words campaign would help you to bring leads to your business.

See the image below to understand how your paid ad would be shown on the Search Engine Results Page -SERP.

SEM - Google Ads results

How can you use Google Ads feature to prepare your advertisement?

  • YOU design your ad. 
  • YOU decide the 'keywords/search terms' to which your ad should appear in the SERP
  • YOU choose the amount that you would want to spend on your ad
  • YOU pause and tweak your ad at any time
  • YOU choose when your ad would run and when it would stop running
  • YOU choose your target audience

How can you make sure your Ad would bring leads to your website?

It all depends on 
  • the best 'search terms/keywords' YOU choose
  • your ad being shown on OTHER relevant search sites YOU choose
  • your ad on relevant 'non-search sites' YOU choose

How would Google decide about showing your ads on the Internet?

If the same keywords, same search sites and same non-search sites are chosen by many advertisers then Google choose to show your ad based on 
  • the amount that you are spending on the ad 
  • quality of your ad and the quality of your website
  • format of your ad 

How much would it cost you if you want to run your ad on Google?

As I have mentioned before, you choose the amount you spend on the ad. You can choose a daily budget until your learn the performance of your ad and then you can keep adjusting the budget.
You pay only when a visitor
  • click the link to visit your website
  • click the call button to call you
  • click the download button to download your app or any ebook etc
  • perform any CTA - Call To Action

You pay nothing to Google when your ad gives you no results.

Now that you have learned about using Google Adwords campaign, you can start trying the Google Adwords feature here. I would like to know how well your ad performed and whatever you have learned from your experiences.

If you need help on setting up your advertisement, help on monitoring your advertisement and help on ensuring that your ad is shown at the right time, right place and to right people then please write to me.

Mar 25, 2015

Internet Marketing Strategies - SEO

How to bring quality leads to your website?

Online Marketing Strategies

You have a very dynamic and responsive website that looks great with colorful pictures and backgrounds. You have spent your money on building such a great website. In spite of having the best designed website, you are not getting quality leads or hits on your website. You don't get even quality inquiries from your website.

If you are looking for help desperately then go on and read further to see whether you are actually following these strategies to drive traffic to your website.

The main Strategies to drive traffic to your website are SEO, SEM, SMO.

SEO - Search Engine Optimization
SEM - Search Engine Marketing
SMO - Social Media Optimization

Lets see how SEO can help you bring visitors to your website.

What is SEO and why would you even do it to get business leads?

I will give you a very simple real time example.

If you want to buy an AC this summer for your home, what would you do?

Won't you call your trusted friends and relatives to ask for their suggestions? Won't you visit the local AC dealers and get a quote from them? Compare the quotes, features and offers before deciding to buy one?

If you are an internet-savvy person, then won't you also go online and search for the best AC to buy, the best AC dealer in your neighborhood and reviews on AC dealers, to find out the best brand with the best features at reasonable price and find the most positive reviewed dealer(s)?

I would definitely do both - call my friends and ask for their recommendations as well as search the Internet before making a decision to buy a particular brand from a particular dealer.

What would you do if YOU are an AC dealer that has a website?

Won't you want your website to get listed at the top in the search results, if the buyers search for the 'best AC to buy', 'the best AC dealer in Chennai' and 'reviews on AC dealers'? We, the Internet Marketers call those search words as "the keywords".

To bring your website to come up in the search results, you need to optimize your website for the Search Engines, which is called the Search Engine Optimization. Search Engines are nothing but search websites like Google, Bing etc that people uses to search for anything in the Internet. So you should tweak your website in such a way that your website comes up in the search results when people search for your product and/or services.

How can you tweak your website?

Two important factors that you should use to help search engines find your website are the on-page optimization and the off-page optimization.

What is On Page Optimization?

You have to check whether the stipulated settings are applied to your websites, for the search engines, to list the website in the search results. In other words, you have to see whether every page in your website is optimized for search engines to find it easily. You can find more information here - On Page Optimization.

What is Off-Page Optimization?

You have to see that your website gets more exposure in the Internet World. How can you do that? You can find all the important information from here on Off-Page Optimization

But you know that your competitors would also optimize their websites for Search Engines.

How can you compete with them?

Lets see the similarities between competing in real time and in Internet. How would you compete in real time? By providing good customer service when they walk-in, good after sales service, good follow-up service. The same goes online too. When a visitor visits your website, they should get all the information about your product and service that would help them to decide to buy from you. So your website should have great content that is full of information about the AC, its uses, its life time, your quick after sales service etc etc. You should provide them with enough information in your website that would make them to trust you. Building trust with your customers goes a long way in doing business online as well as in real time.

If you are not getting enough inquiries from your website and/or if you don't know how to provide great content in your website and/or if you want to know whether your website follows these optimization strategies, then please write to me. Let us work together to improve your business online.