Wednesday, May 16, 2012

How to find a Virtual Assistant or Social Media from India?

The keyword that was used to find my Blog was "How to find a Virtual Assistant or Social Media from India?"

Screenshot of the Stats

Most of my new clients ask me what kind of services that I could provide for their Businesses to grow. Some of them send me the information about their product/and or services and ask me how can I help them to build their Businesses. Some just send me a single-line email asking me to send the kind of work that I can do for them.

I do some research to find out the type of Business that they are into and what can be done to help them to build their Businesses. Sending them suggestions and ideas to spread the word about their Business will always make them to come back to you, whenever the need arises. This has always helped me to keep my clients intact. I also like to build a network among my clients. For instance, an Attorney might help an Insurance Agent to get new Clients and vice versa. And my clients love that.

How will an individual entrepreneur or a small business owner select a Virtual Assistant?
He or she would look for a VA who understand the functionalities of the Social Media Websites to build their network and publicize their products and/or services. One of my friend who is a real estate investor wanted me to help him build his Business online. I told him that I would invest more time on Facebook, Blog and the local real estate search directories to advertise about the apartments that he would invite people to invest in. Rather, he wanted me to concentrate on Twitter updates and buy ad spaces in the local popular websites, inspite of myself suggesting him to do that after his business start showing up in public searches. He learnt later, that he has wasted his money and time. An experienced VA, that specializes in Social Media Marketing, would always suggest a Client to choose the best ways to start publicizing their Business online.

It is always easy to explain the Services that you can provide, if you know about your clients' Businesses. The kind of assistance that I can give to an Insurance Agent differs from that of a Photographer. People tend to "Like" photographs in any Social Media Website. I should concentrate on Blog, Email marketing, Articles, Press Releases, Newsletters, Twitter, Facebook Fan Page, Events as well as other Social Media Websites for an Insurance Agent to get as much exposure as I could get for my Photographer client from just Facebook Marketing.

I would be happy if you could share some of your VA experiences here. I am sure it would help other VAs to tune up their Social Media Marketing strategies. Looking forward to read your experiences. Please post your comments.




Friday, April 27, 2012

Social Media Marketing in Olympics

Olympic Games has always been seen as a way to get more consumers to buy their products by big companies and popular brands. Many big companies are trying to talk up their brands on Facebook, which, am sure, could lead to more purchases.

London Summer Olympic will start on July 27th and run until August 12,2012.

This is the first Olympic Games where Marketers are pinning their hopes on Social Media to create a brand awareness for their products. London Summer Olympics are just 100days away. Advertisers are hoping to get consumers to chat about their promotions online which will do much of the advertising in raising their brand profiles.

People are spending more time on Social Media Websites. Facebook had 145million users in 2008. In 2011, it was visited by 794 million people each month. 377minutes was spent by each person, which is more than 6 hours. Today online marketing is not just building websites, but building elaborate campaigns to create a buzz on Social Media Websites such as Twitter and Pinterest.

Samsung Electronics "How Olympic Are You?"
Samsung electronics launched it's US Olympic Genome Project called "How Olympic Are you?" in Facebook. Its a game that makes people to connect with Olympics by finding out the athelets from their town and the sports persons who like the same music and movies they do.

Samsung Electronics's US Olympic Genome Project
Samsung's Facebook Marketing


And look at the "Like"s and the number of people "talking about this" already
Samsung's Social Media Marketing
Samsung's Genome Project
Coca-Cola's "Move To The Beat" Olympic Campaign
Coca-Cola let its fans to use the beat fragments of a song created by DJ Mark Ronson and singer Katy B, to make use of it in their own page.
Coca-Cola's Move To The Beat
Coco-Cola's Olympic Campaign
Proctor and Gamble's "Thank You Mom" 
This campaign shows advertisements of mothers raising Olympic athelets. P&G ask its fans to write the most catchy "Thank You Mom" message and win a trip to London to watch the Olympic Games.It is also hoping to drive traffic to pages for their own brands like Tide detergent, Pampers diapers, Oil of Olay moisturizers, and Cover Girl cosmetics. P&G is hoping to build its 5million fan base to 50million in the next few months, which would be a lot quicker than the normal times.

The below stats for P&G campaign shows that people have started participating actively.
P&G's "Thank You Mom" campaign stats
Stats of P&G's olympic campaign
Companies are finding out the ways to calculate the worth of each "like" or "share", that their campaigns have got from the people.15 to 20% of advertisement funds that are used to spend on TV commercials, by the big companies, for bigger events such like Olympics, are being spent on Digial Media for this London Summer Olympics 2012. Such is the impact of Social Media and Online Marketing.

Take a look at the evolution of Social Media in Olympics.

How many of you have participated in Samsung's "How Olympic Are You"?

Monday, April 9, 2012

From Facebook Landing Page to Facebook Cover Image

Facebook has removed the option of default Landing Tab for Facebook Pages. The default "Landing Tab" let the users to have a customized landing tab for the first time visitors and Fans. 


Facebook has come up with the Facebook Cover Image option instead of having a Facebook Landing Tab. Earlier, the facebook landing tab was the first step to sell yourself to your audience. The step that would ask your clients to take some action such as "Click", "Like", "Get", "Buy" etc. Take a look at the Fan Page 


facebook fan page
Fan Page for You-Inc

that I created for one of my client Rosie Bank that ask the visitors of her Fan Page to "Get The Secrets" of  "Network Marketing" by buying her book "You, Inc".


Facebook has barred this now. It says that the new Facebook Cover Image shouldn't ask the visitors of the Page to take any "ACTION" such as "Get", "Like", "Share", "Buy", "Download", "Tell Your Friends"  etc. A high quality Cover Image dimensions are 851x315 pixels.  


Some of the Cover Images that I liked are here. And I guess my readers would "Like" them too. 


Let me start with mine first - the Bloominfotech Facebook Cover Image:












I am a Virtual Assistant specializing in Internet and Social Media Marketing. Look how you can make best use of my Services. Please write to me, if you need my help, because I am available.

If you want to display your Facebook cover images, then please post the link in your comments. I shall share your Pages with my readers as well as in my Facebook Business Page.

Uma - The VA.

Thursday, February 23, 2012

Blog Posts - Drive Traffic to Your Website

Why should one need to write a Blog when they have a website that talks about their services? 

The most important reason among many, to write a Blog, is to drive traffic to your website. How would a Blog, drive traffic to your Website? Let us take a peek into the Technical reasons.

I am going to give a very simple example for you to understand the Technical reason.  

Friday, December 9, 2011

The Next Facebook Fan Page

Nick Myerhoff, the Real Estate Agent from California was referred to me by my client Patrick Schwerdtfger the great speaker on Social Media Marketing and the author of "Marketing Shortcuts for the Self-Employed". Nick is concentrating on marketing his business online and wrote to me whether I am available to help him. I am a workaholic and I love working. I readily agreed to help him. He is an artist turned real estate agent. Though he already had pages for his art work , he didn't have one for his Real Estate business. So I decided to build one for him and am maintaining it. And here is his Business Page. I have given the screenshot to those who don't have time to click on the link.